Austin McNeil

Austin McNeil

Introduction

Introduction

Austin McNeil, a UK-based pharmaceutical company specialising in affordable generic and branded medicines, we undertook a comprehensive digital transformation initiative. This involved enhancing our online presence through strategic SEO, refined UI/UX design, and strict adherence to UK government regulations.

Year

2025

Industry

Pharma || In-License || Co-Development

Scope of work

/

Branding

/

SEO

/

Web design

Timeline

3 weeks

Introduction

Austin McNeil, a UK-based pharmaceutical company specialising in affordable generic and branded medicines, we undertook a comprehensive digital transformation initiative. This involved enhancing our online presence through strategic SEO, refined UI/UX design, and strict adherence to UK government regulations.

Year

2025

Industry

Pharma || In-License || Co-Development

Scope of work

/

Branding

/

SEO

/

Web design

Timeline

3 weeks

Challenges

Challenges

Challenges

Beyond visual design, we addressed multiple functional and compliance-related challenges. The website had to be fully mobile-responsive, SEO-optimised, and GDPR-compliant aligning with both user experience standards and legal frameworks. We developed a lightweight front end with smooth scroll interactions, optimised asset delivery, and Lottie-powered animations using JSON for seamless performance.

To maintain consistency across all brand touchpoints, our team crafted a complete branding kit, including logo refinements, typography guidelines, color systems, and branded visual assets. Every component of the site was purposefully built for scalability, accessibility, and long-term content adaptability.

Final thoughts

Final thoughts

Final thoughts

This collaboration resulted in a fast, accessible, and compliant platform that not only reinforces trust in Austin McNeil’s offerings, but also supports their ongoing digital marketing and customer acquisition efforts.

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DigiDynamics®

Have a project in mind?

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Let’s talk.

Tell us about your project—whether it’s a website, SEO, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

DigiDynamics®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 DigiDynamics®

Let’s talk.

Tell us about your project—whether it’s a website, SEO, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.